The Blue Elephant Trail
The Blue Elephant
December 2012
Brand Identity • Graphic Design • Print • Photography
3 Weeks — Concept to Completion
The Blue Elephant Trail — Logo Design, Branding & Menu Printing
Client: The Blue Elephant Trail
Location: West Hartford, Connecticut
Website: https://blueelephanttrail.com/
Services: Logo Design • Brand Identity • Business Card Design • Takeout Menu Design • Dine-In Menu Design • Print Production
Project Overview
For The Blue Elephant Trail, a Thai restaurant located in West Hartford, Connecticut, BAI Media Design provided professional branding, graphic design, and printing services to establish a cohesive and visually appealing brand presence across the restaurant’s marketing materials.
The project began with the creation of a custom logo and brand identity, designed to capture the restaurant’s distinctive character and provide a recognizable visual foundation for its printed materials.
Building upon the logo design, I created professional business cards that incorporated the restaurant’s branding, contact information, and coordinated visual elements. The design focused on clean typography, balanced layouts, and a polished appearance to help the business make a memorable first impression.
I also designed both the takeout and dine-in menus, carefully organizing the restaurant’s food selections into attractive, easy-to-read layouts. Each menu was developed with attention to typography, color coordination, visual hierarchy, and overall presentation, ensuring a consistent brand experience for customers dining at the restaurant or ordering takeout.
In addition to the creative design process, I managed the professional printing and production of the business cards and menus, ensuring the finished materials maintained visual consistency and quality from concept to completion.
Project Results
The completed project provided The Blue Elephant Trail with a distinctive logo, professionally designed business cards, and coordinated takeout and dine-in menus, creating a unified visual identity across its customer-facing materials.
By combining thoughtful branding, functional menu design, and quality print production, BAI Media Design helped strengthen the restaurant’s professional presentation, enhance its brand recognition, and deliver a consistent customer experience.
Project Scope: Logo Design → Brand Identity → Business Card Design → Takeout & Dine-In Menu Design → Print Preparation → Professional Printing
Project Category: Logo & Brand Identity / Graphic Design & Print Solutions
Project Highlight: Bringing Restaurant Brands to Life Through Creative Design and Professional Print Solutions.

