For Phở Cảm Ơn Vietnamese & Thai Cuisine, I developed a complete visual identity and brand experience designed to create a consistent, professional presence across both physical and digital touchpoints. The project began with logo design and branding, establishing a recognizable visual direction that could be carried throughout the restaurant’s marketing materials, signage, interior graphics, and website.

I designed the restaurant’s takeout menu and managed the project through final print production. For the restaurant location, I designed, produced, and installed the main building signage along with two double-sided plaza entrance street signs, helping strengthen visibility and brand recognition from the surrounding roadway.

The interior branding was expanded with two large-format custom wall murals, which I designed, printed, produced, and installed to complement the restaurant environment and reinforce the overall visual identity.

To complete the project, I designed and developed the restaurant’s website, creating a responsive online presence that showcases its Vietnamese and Thai cuisine, menu, restaurant information, and brand experience. phocamon.com –

The result is a cohesive brand system that connects identity, print, signage, environmental design, and web development into one unified customer experience—from seeing the restaurant from the street to exploring the menu online.